About Us


West Coast Jewelry is a family owned business started by Ari and Tanya Mahller, a husband and wife team from Southern California. Combining Tanya’s amazing fashionista style and Ari’s entrepreneurial mind, the Mahllers introduced West Coast Jewelry to the public in 2007.

From their dining room table, Ari and Tanya grew the business from only themselves to a current double digit staff. This wonderful staff is dedicated to making your online jewelry shopping experience outstanding!

West Coast Jewelry is committed to bringing high quality affordable luxury to the masses. Specializing in alternative metals for both men and women, West Coast Jewelry boasts thousands of unique and individual style offerings to fit most every discerning customer. From affordable fashion to a full suite of men’s accessories, West Coast Jewelry offer products for every budget in a variety of metals including sterling silver, titanium, tungsten, and stainless steel.

West Coast Jewelry introduces two new collections — ELYA Collection, and Crucible to our assortment. The ELYA collection features a curated collection of distinctly feminine styles that have a timeless appeal, while Crucible brings refined strength and quality to the underrepresented world of men’s fashion accessories. Both collections feature sophisticated style in keeping with our motto of "affordable luxury".

West Coast Jewelry is your source for her and for him — all for less.