About Us

Crucible Banner

West Coast Jewelry is a family owned business based in Inglewood, California. Our dedicated staff is committed to providing an outstanding jewelry shopping experience.

We are committed to bringing high quality affordable luxury to the masses. Specializing in alternative metals for both men and women, West Coast Jewelry boasts thousands of unique and individual style offerings to fit most every discerning customer. From affordable fashion to a full suite of men’s accessories, West Coast Jewelry offer products for every budget in a variety of metals including sterling silver, titanium, tungsten, and stainless steel.

ELYA Banner

Our mens collection is sold under the Cricuble Jewelry brand, brings refined strength and quality to the underrepresented world of men’s fashion jewelry. Our women's collection, ELYA Jewelry, features a curated collection of distinctly feminine styles that have a timeless appeal, while Crucible . Both collections feature sophisticated style in keeping with our motto of "affordable luxury".